A 301 redirect is a method of telling web browsers and search engines that a web page or site has been permanently moved to a new location. Usually a 301 redirect includes the address to which the resource has been moved. Web browsers will typically follow 301 redirects to the new location automatically, without the need for user action.
A 301 redirect should be used whenever a website is moved to a new domain name (URL) so that search engines will quickly change their indeces and, in theory, preserve the search engine rankings that the site had at the previous domai
Definition of Link Bait
Link bait (or linkbait) refers to anything on a website that encourages links from other websites. It can include content, online tools, downloads, or anything else that another site owner might find compelling enough to link to. Link bait is important because most search engines use backlinks as a major factor in determining ranking.
Definition of Search Engine Ranking
Search engine ranking refers to the position at which a particular site appears in the results of a search engine query. A site is said to have a high ranking when it appears at or near the top of the list of results. Just to confuse things, results are typically numbered starting at 1 and increasing down the list of results, thus a higher ranking corresponds to a lower number, 1 being ideal.
Definition of Above the Fold
A search engine result is said to be above the fold when it appears on the first page of search results and doesn't require scrolling to view. Search engine users are less likely to click on results that are "below the fold" (require scrolling). Where the fold appears depends upon the user's window size and screen resolution, but it is common practice to designate the fold as residing between positions 5 and 6. The second and subsequent pages exhibit dramatically lower performance than the first page, and the effects of the fold become negligible on these pages.
The term "above the fold" comes from the newspaper industry where headlines and advertisements placed above the horizontal fold are known to attract more reader attention.
Definition of Reciprocal Linking
Reciprocal linking, or link-swapping, is the creation of a link from your site to another in exchange for a link back from that site to yours.
Definition of Link-Building
Link-building is the practice of obtaining links from external web sites to your own to improve both direct referrals (people clicking on the links) and search engine ranking.
Paying for links and reciprocal linking are more effective than simply requesting uncompensated links from other sites.
Definition of Anchor Text
Anchor text refers to the text that composes a link to another web page or resource. In the HTML link example that follows,
The words "My Example" are the anchor text.
Search engines often look at anchor text to determine what the link is about and thus infer the subject of the site to which the link points. It is widely believed that placing keywords in anchor text helps search engine ranking.
Definition of Search Engine Advertising
Most search engines show ads alongside search results. The search query determines which ads are shown. Typically advertisers pay a fee every time someone clicks on their ad (Pay Per Click), as opposed to traditional advertising where they pay for the number of impressions.
Definition of Pay-Per-Click
Pay-Per-Click (PPC) refers to a class of internet advertising in which advertisers pay a fee for every visitor that clicks on their ad. PPC is often used to refer to keyword advertising on search engines and other websites.
Definition of Search Engine Marketing
Search Engine Marketing (SEM) is now synonmymous with Search Engine Advertising. It used to be an umbrella term referring to various techniques for acquiring website traffic from search engines, such as:
Definition of Search Engine Submission
Search engine submission is the process of notifying search engines of the existence of website content so that they include the site in their indices and search results.
Search engine submission is only necessary if the a site has not been found by the major search engines. Most major search sites frequently revisit already indexed sites to ensure that their search results reflect current content. More information on search engine submission myths can be found here.
Definition of Search Engine Optimization
Search engine optimization (SEO) consists of various techniques that seek to improve the ranking of a website in search engine results. Websites should be optimized for keywords that are frequently searched upon by prospective customers. Optimization includes incorporation of these keywords into copy, page titles, link text, and various other elements of the website.
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